About Me
I'm a strategic leader who creates outstanding digital experiences for companies ranging from small startups to established global brands.
I create inspiring project visions, strategies and tactics — building 360 degree competitive analyses, in-depth research and go-to-market ecommerce playbooks. I wear many hats to help teams launch and grow — from project management to user testing to in-market performance optimization.
Some of my current and previous clients include:
Apparel: DÔEN, Libertine, Dover Street Market, The North Face, Flight Club, 7 For All Mankind, The Office of Angela Scott
Startups: Evening Collective, SkinTé, TruWomen
Political: Obama for America
Hospitality: Airbnb, Ka'ana Resort, Itz’ana Resort
Digital Commerce Agency: Sellry (a Shopify Partner), Astound Commerce, Matchpoint Wins, Acadaca, Fluid and Zobrist Consulting (an IBM Partner).
Tool Kit
Digital Strategy
A successful digital project starts with defining the challenges, understanding the goals, creating a vision and shared, trackable metrics for success. Here's how we get there.
Stakeholder Discussions
An organizational deep-dive by an impartial external observer uncovers sometimes surprising insights. I also get curious about your customers and want to understand what they want, need and love.
Competitive Analysis
An overview of direct and indirect competition clarifies the landscape and helps you to understand who is setting the benchmarks and where you can beat them.
Key Insights
I highlight opportunities and challenges, and develop the strategic ideas that anchor the project goals and approach.
Mission and Vision
A strategic mission and clear goals give the team a platform to work from and a strong vision of success.
Team Leadership and Project Management
I consistently, successfully lead teams in developing digital experiences that meet traffic, sales and brand goals.
Agile Development
Strong communication and organization ensure that fast-paced sprints are productive and successful.
Get-It-Done
I'm dedicated to making my teams successful. Need someone to jump in and edit copy? Run a user test? Chances are, I've done it before and am up for the challenge.
Testimonials
“Sarah is one of those individuals who makes the impossible look easy. She’s able to listen to the needs of various internal stakeholders, formulate solutions that work for everyone AND get them implemented quickly. Sarah is well liked, respected by her peers and pushes for innovation in her work - an asset to any team!”
“Sarah’s ability to instill confidence and professionalism in her team, her client & internal employee management skills and her ability to keep a cool head in sometimes difficult situations really stand out.”
“Great strategist. Sarah sees the whole picture while also able to dial down into specific strategies. Sarah is the BEST.”
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